Remuneration policy 2007
Fixed
| Element | Payment | Value determination | Plan objectives/Key drivers |
|---|---|---|---|
| Base salary | Cash | Market median | Attraction and retention of high performing key executives |
| Pension | Cash | Directors stay in their home country pension fund or an alternative of similar value. Bonus not pensionable | Attraction and retention of high performing key executives |
Variable
| Element | Payment | Indicative levels at face value as % of base pay | Plan objectives/Key drivers |
|---|---|---|---|
| Annual incentive | Cash (75%) Shares (25%) |
Executive Directors: target 87% (range 0%-150%) Group Chief Executive: target 113% (range 0%-200%) |
Delivery of trading contribution (Unilever’s primary internal measure of economic value added) and top-line growth targets Individual responsibility for key Unilever business objectives |
| Global Share Incentive Plan | Shares | Grant level for Executive Directors: up to 120% in 2007 (from 2008 onwards up to 180% is allowable) Grant level for Group Chief Executive: up to 135% (from 2008 onwards up to 200% is allowable) In exceptional circumstances the Committee may exceed the limits Vesting level: 0-200% of grant |
Shareholder return at upper half of peer group Ungeared free cash flow as the basic driver of Unilever shareholder returns Top-line revenue growth as essential to Unilever’s long-term value creation |
| Share Matching Plan | Shares | 25% of annual incentive is paid in shares: these shares are matched one for one | Alignment with shareholders’ interests |
A significant proportion of the Executive Directors’ total reward is linked to a number of key measures of Group performance to create alignment with the strategy, business priorities and shareholder value.
The total remuneration package for Executive Directors is intended to be competitive in a global market with a strong emphasis on performance related pay.
Internal and external comparisons are made with the reward arrangements for other senior executives within Unilever to support consistent application of Unilever’s executive reward policies.
In setting targets for the performance measures, the Committee is guided by what would be required to deliver top third shareholder value. This is reflected in both the short-term and long-term performance targets.
Base salary
The Remuneration Committee reviews base salary levels annually, taking into account external benchmarks, within the context of Group and individual performance. The Committee decided not to increase the salaries in 2007 in order to place more emphasis on performance related pay and less on fixed pay.
Annual incentive
The annual incentive arrangement rewards Executive Directors for the delivery of trading contribution (Unilever’s primary internal measure of economic value added) and top-line growth targets, as well as for their individual contribution to Unilever’s business strategy.
In 2007 the Remuneration Committee reviewed annual incentive levels in light of the strategic remuneration principles. Given the desire to enhance the focus on performance-linked pay and to ensure arrangements are market competitive, the Committee decided to increase annual incentive opportunities. In 2007 the opportunity for Executive Directors was increased to a maximum of 150% of base salary and for the Group Chief Executive up to 200%. Up to 120% of salary will be based on Unilever’s business result targets (133.3% for Group Chief Executive) and a maximum of 30% of salary will be based on individual business targets (66.7% for Group Chief Executive). The target levels are around 60% of maximum. Aggressive business targets mean that maximum levels are only payable for exceptional performance.
The performance criteria for the annual incentive are:
- trading contribution: this is Unilever’s primary internal measure of economic value added. It is calculated from trading result after a deduction for tax and a charge for asset use. Trading result is the internal management measure of profit that is the most consistent with operating profit. Increases in trading contribution reflect the combined impact of top-line growth, margin improvement and capital efficiency gains. It is well aligned with our objective of a progressive improvement in return on invested capital and with shareholder value creation;
- underlying sales growth: this focuses on the organic growth of Unilever’s turnover; and
- individual business and leadership targets: these are tailored to each individual’s responsibilities to deliver certain business objectives supporting the strategy. Individual contribution is assessed against robustly set measures and targets to ensure both objectivity and ‘stretch’.
Achievement of targets is measured at the end of the year and the payment takes place the following March. 25% of the annual incentive is delivered to the Executive Directors in the form of shares in NV and PLC, which are matched by a conditional award of ‘matching shares’, as further described under the section on long-term incentives below.
Long-term incentives
At the 2007 AGMs shareholders approved the new Unilever Global Share Incentive Plan (GSIP) for employees and Executive Directors.
The new plan supports the Committee’s strategic remuneration principles for executives. The number of shares vesting is linked to improvements in Unilever’s performance over a three-year period. The plan integrates and replaces two previous long-term plans, the GPSP and TSR Long-Term Incentive Plan, making Unilever’s long-term arrangements simpler and easier to understand.
The long-term incentive for Executive Directors now consists of two elements, both of which are delivered in shares:
- Global Share Incentive Plan; and
- Share Matching Plan (linked to annual incentive).
Executive Directors are required to demonstrate a significant personal shareholding commitment to Unilever. Within five years of appointment, they are expected to hold shares worth 150% of their annual base salary. This reinforces the link between the executives and other shareholders.
Global Share Incentive Plan (GSIP)Under the GSIP annual awards of shares in NV and PLC are granted to Executive Directors. The actual number of shares received at vesting after three years depends on the satisfaction of performance conditions.
For the 2007 awards, the vesting of shares is conditional on the achievement of three distinct performance conditions over the performance period. The performance period is the three-year period which began on 1 January 2007 and ends on 31 December 2009.
The vesting of 40% of the shares in the award is based on a condition measuring Unilever’s relative TSR against a comparator group of 20 other companies over that three-year period. TSR measures the return received by a shareholder, capturing both the increase in share price and the value of dividend income (assuming dividends are reinvested). The TSR results are compared on a single reference currency basis. No shares (in the portion of the award subject to TSR) will vest if Unilever is ranked below position 11 of the TSR ranking table over the three-year period. 50% of the shares will vest if Unilever is ranked 11th among the peer group, 100% if ranked 7th, and 200% will vest if Unilever is ranked 3rd or above in the table. Straight-line vesting will occur between these points.
The TSR peer group is as follows:
| Avon | Colgate | Kraft | PepsiCo |
| Beiersdorf | Danone | Lion | Procter & Gamble |
| Cadbury Schweppes | Heinz | L’Oréal | Reckitt Benckiser |
| Clorox | Kao | Nestlé | Sara Lee |
| Coca-Cola | Kimberly-Clark | Orkla | Shiseido |
The vesting of a further 30% of the shares in the award is conditional on achieving an underlying sales growth target.
The vesting of the final 30% of the shares in the award is conditional on achieving an ungeared free cash flow target which is the basic driver of the returns that Unilever is able to generate for shareholders.
Vesting of the business performance-focused parts of an award depends on meeting challenging objectives. There will be no vesting if performance is below the minimum of the range, 25% vesting for achieving minimum and 200% vesting only at or substantially above the top end of the range.
Performance for each condition will be assessed independently from the other conditions over the performance period. Shares will only vest if and to the extent that the respective performance conditions are satisfied. There will be no re-testing.
Share Matching Plan (linked to the annual incentive)The Share Matching Plan enhances the alignment with shareholders’ interests and supports the retention of key executives. In addition, the necessity to hold the shares for a minimum period of three years supports the shareholding requirements.
The Executive Directors receive 25% of their annual incentive in the form of NV and PLC shares. These are matched with an equivalent number of matching shares. The matching shares will vest after three years provided that the underlying shares have been retained during this period and the Executive Director has not resigned or been dismissed.
The Remuneration Committee considers that there is no need for further performance conditions on the vesting of the matching shares because the number of shares is directly linked to the annual incentive (which is itself subject to demanding performance conditions). In addition, during the three-year vesting period the share price of NV and PLC will be influenced by the performance of Unilever. This, in turn, will affect the ultimate value of the matching shares on vesting.
Executive Directors’ pensions
The policy beginning in 2007 is that new Executive Directors will be members of the all-employee pension arrangement in their home country (or an alternative of similar value) and will pay employee contributions at the same rate as other employees in that arrangement.
Executive Directors appointed prior to 2007 have a defined benefit pension of two-thirds of final salary, payable at retirement from age 60.
Annual incentive is not pensionable except for Executive Directors appointed prior to the change of policy in 2005 (Patrick Cescau, Kees van der Graaf and Rudy Markham who retired in 2007) for whom annual incentive is pensionable up to a maximum of 20% of base salary.
Other benefits and allowances
Executive Directors enjoy similar benefits to those enjoyed by many other employees of Unilever.
Read the rest of the Summary remuneration report - Serving as Non-Executive on the Board of another company
